Beyond beautiful room scenes, vignettes, and product photos, flat-lay photography and mood boards are extremely popular ways of sharing inspiration, envisioning themes, and jumpstarting projects. We incorporate the use of flat-lay photos and mood boards in our look books and social posts to capture the visual essence or spirit of burgeoning design trends. Most often, we include either individual tile pieces and/or room scene photos featuring Crossville products to convey how our offerings support, enhance, and align with these inspired themes and moods.
For our Swatches wall tile collection, we created a range of mood boards and flat-lay photos to show and share just some of the possibilities with this versatile line. Here are some of the fun visuals you may have seen on our social media. We’ve created these using digital tools and hi res photos, though we’ve also shot flat-lay images in photography studios (or in well-lit showroom locations, etc), as well.
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Mood Board Makers
Do you use mood boards and flat-lay photos, as well? If you’re interested in creating your own inspired visuals, here are some resources for you to get started with digital imagery. Many of these web- or app-based services allow free versions or no-cost trials to access to their services.
Adobe Spark (Adobe Photoshop and Photoshop Elements are also popular.)
Stock Photography Guidelines & Resources
Thematic photos really enhance mood boards, and we love finding and integrating the right pics to launch or support all the moods we want to share. Of course, it’s essential that the photos shared are free and for our use. That’s why we only utilize our own photography, images for which we’ve obtained permissions, or stock pics that are royalty free.
Are you incorporating inspirational photos in your mood board creations? Follow these tips and tap into these resources to do so with confidence.
– Secure permission when using someone else’s image.
If the photos you’re sharing were not taken by you or are not the intellectual property of your company or the brands you represent, you must seek permission to use and state proper attribution if the okay to post is granted.
- Request permission from the person with authority to grant it.
- When requesting permission, thoroughly explain how/where you plan to use the image(s).
- Provide proper attribution, including names of designer and photographer, upon any and all uses; honor providers’ special requests.
– Procure stock photos properly.
Never harvest images off of social sites such as Pinterest or from the internet. To do so is copyright infringement and punishable by law, and the likelihood for legal action is increased when images are used for commercial purposes. Instead, take the smart and safe routes to get the pics you need.
- Search your own inventory of photos to find those mood-setting, visual inspiring pics that can work so well in collages and on mood boards (travel pics, etc.)
- Go to stock photo sites that offer free downloadable images that are royalty-free.
