Crossville’s Zone: Design-Driven, Elevated, and Intentional
Our presence at Surfaces is unmistakably Crossville. Our dedicated space leans upscale and architectural, with a bar-inspired setting and high-end finishes that reflect our design-driven identity.
This is where porcelain tile takes center stage—especially our U.S.-made solutions and revolutionary finishes that balance aesthetics with performance for both residential and commercial applications.
Crossville prioritizes U.S. manufacturing, advanced surface technologies, and collections that stand up to real-world use, without sacrificing the visual depth, variation, and realism designers expect.
One Booth, Multiple Brands, Clear Purpose
AHF’s Surfaces booth is designed to guide visitors naturally through major flooring categories, with each brand expressed in a way that feels authentic to its audience.
Bruce focuses on hands-on demos and installer-friendly solutions. Hartco presents a gallery-style experience that speaks to its premium positioning for distributors. Robbins leans into warmth and lifestyle storytelling through retail displays that celebrate craftsmanship and legacy. Armstrong Flooring delivers a familiar store-within-a-store experience, featuring bold product displays that naturally spark curiosity.
The booth is anchored by a central bar and meeting area, designed to bring people together for conversation, collaboration, and hands-on product exploration, with a private conference room available for more in-depth discussions.
What You’ll See Throughout the AHF Booth
From the Bruce area, Bruce Natural Choice™ 5/16˝ solid hardwood flooring offers a low-profile, glue-down option designed for remodels and concrete subfloors. Made in the USA, it delivers real-wood appeal while simplifying installation for installers and DIYers.
In the Robbins space, Robbins Coastside™ engineered hardwood flooring brings wide-plank European white oak visuals inspired by the California coast, paired with installation flexibility and a refinishable performance suitable for use throughout the home.
The Armstrong booth features curated better/best/premium assortments to inspire homeowners and drive retail engagement. Showcased are Alterna engineered tile, domestic SPC/HDCP rigid core, WPC, UCX vinyl sheet, and hardwood/SPC combinations.
Crossville’s U.S.-made porcelain tile offerings include our soon-to-launch Cleve™, a contemporary collection that balances refined aesthetics with durability and advanced surface technology for both residential and commercial applications. Inspired by the sculpted beauty of quartzite, Cleve features layered veining, crystalline detail, and high variation across four versatile colorways, finished with our exclusive FeatherSoft™ surface for a smooth, matte feel, soft reflectivity, and underfoot comfort.
Also on display is Portland Cliff™ porcelain tile, an emerging best-seller inspired by historic Portland stone from England. Featuring Visual Touch Technology™ that results in a hyper-realistic stone look, Portland Cliff offers a soft, organic surface in five serene neutral tones. Manufactured in the U.S., this porcelain line is carbon neutral and, like all of our U.S.-made porcelain, contains 10–15% recycled content and is Green Squared™ certified.
Taken together—from curated assortments and private-label capabilities to dependable domestic production and a portfolio of trusted brands—AHF’s presence at Surfaces 2026 reinforces its commitment to helping partners succeed in a changing marketplace.
U.S.Manufacturing at the Core
Manufacturing is a central part of AHF’s presence at Surfaces 2026, with a clear emphasis on its growing U.S. manufacturing platform. That footprint includes two wood plants, four resilient facilities, two porcelain plants, and two sawmills across the United States, along with a wholly owned engineered wood plant in Cambodia.
At the forefront is AHF’s state-of-the-art rigid core facility in Cartersville, Georgia, which brings SPC production fully under AHF’s control. This supports greater consistency, improved lead times, and more predictability for partners navigating a complex global supply chain.
AHF’s manufacturing footprint supports every brand in the booth, including Crossville, giving designers and architects confidence when specifying and providing partners with dependable supply and lead times.
Why This Matters for Crossville Partners
For our customers, Surfaces 2026 isn’t just about what’s new; it’s also about how design, manufacturing, and availability continue to evolve in a changing market.
Being part of the AHF booth underscores our role within a broader portfolio of trusted flooring brands, while still maintaining a distinct, design-forward identity. It’s a reminder that our porcelain tile doesn’t exist in isolation; it’s part of a broader surfaces conversation that spans material types, applications, and price points.
For our partners across the industry, our presence at Surfaces reflects a continued focus on design leadership, dependable manufacturing, and the added support that comes from being part of the AHF portfolio.
If you’re heading to Las Vegas for Surfaces, make Booth #2037 a stop. You can register here. We look forward to connecting!
