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NEOCON 292025 --AHF BOOTH with Marilayn Monroe mosaic made from cvt tiles
Product & Design Trends   min read

Innovation Takes Center Stage at NeoCon 2025

At NeoCon 2025, commercial surfacing innovations were front and center—offering bold new possibilities, forward-thinking products, and a renewed sense of momentum for designers in every vertical. As one of the most influential events in the industry, NeoCon is where trends emerge and the future of design takes shape.

At the AHF booth, the energy was high and the creativity even higher. Visitors experienced a dynamic lineup of newly launched flooring wall surfacing products from across the AHF family of brands—Crossville®, Armstrong Flooring®, Parterre®, and AHF Contract®. From hyper-realistic porcelain surfaces and ultra-thin panels to densified hardwood and color-rich LVT, the booth was a destination for design inspiration across multiple material categories.

Here’s a closer look at the standout introductions that captured attention at NeoCon 2025.
June 16, 2025

Hyper-Sensory Surface Experience: Crossville’s Visual Touch™ Technology

With Sand Garden™, Crossville unveils the latest evolution of Visual Touch™—our most refined expression of tactile-meets-visual realism to date. This advanced technology seamlessly aligns texture and graphics to create surfaces that are not only seen but truly felt. It’s a multisensory design experience, developed in-house, and elevated with intention.

Rooted in the quiet discipline of dry garden design and guided by the wabi-sabi ethos of beauty in imperfection, Sand Garden brings calm, composition, and material nuance to the forefront. Subtle textures and meditative tones evoke a sense of grounded stillness—ideal for interiors that ask for serenity without sacrificing sophistication.

Large-Scale Luxury: Gemini by Laminam® for Crossville

Gemini is a study in subtlety—a porcelain panel collection for walls that captures the quiet complexity of nature through soft tonal gradients, refined plaster textures, and organic, almost atmospheric movement. Inspired by the timeless dialogue between earth and sky, this collection is designed to ground, uplift, and connect, evoking an emotional resonance that lingers well beyond first glance.

Crafted in Italy using Laminam’s revolutionary ultra-thin technology, Gemini porcelain panels are just 2mm thick (plus mesh backing), offering a striking visual lightness with exceptional sustainability and logistics performance. Made with recycled and recyclable materials and fired in hybrid kilns powered by solar energy, Gemini is as conscious as it is captivating—a new benchmark for environmentally responsible design.

The palette—seven soft neutrals and two expressive floral decos—echoes nature’s quieter moments: the rustle of leaves, the shift of light, the rhythm of stillness. Whether embracing biophilic principles or leaning into minimalist restraint, Gemini offers a surface language rooted in restoration and intention, making it ideal for hospitality, wellness spaces, and any setting where sustainability and style must coexist.

Flash of the Past, Fit for the Present: Argent 2.5™

Color has power—and Argent 2.5 porcelain tile knows how to use it. Building on the softened stone aesthetic of Argent 2.0™, this limited-edition release revives five expressive hues from the original Argent collection to deliver an elevated color story with serious impact. Saturated but sophisticated, these shades are designed to energize commercial spaces without overwhelming them.

Available exclusively in a versatile 12×24 format, Argent 2.5 offers designers a targeted toolkit. Use the bold tones solo for a high-impact look, or pair them with Argent 2.0’s grounded neutrals to create nuanced contrast and curated color blocking. From education to hospitality, branded environments to break rooms, this series answers the call for vibrant, durable surfaces that perform and inspire.

Proudly made in Tennessee, Argent 2.5 porcelain floor and wall tile brings together local craftsmanship, design legacy, and modern expression. It’s a reminder that color, when used with intention, doesn’t just decorate a space—it defines it.

Color-Driven Customization: Armstrong Flooring’s Kaleido™

Let’s flip the script: the floor isn’t just flooring—it’s a platform for creativity. Kaleido, a luxury vinyl tile online design program, invites designers to design without limits and become storytellers, with resilient luxury vinyl tiles that are as expressive as they are durable.

Powered by the intuitive Kaleido Color Lab, this program offers 28 saturated accent hues and tonal solids across textile-inspired patterns—perfect for strategic pops of color or full-floor moods. Designers control the narrative in three simple steps: choose your base, dial in the contrast, select the size (6×36, 18×18, or 18×36). Layer them, arrange them, brand with them. See your vision in a digital mock-up, then watch it become reality—with AHF’s trusted Diamond 10® surface ensuring scratch- and scuff-resistance from day one.

Crafted domestically in Lancaster, PA, Kaleido brings flexibility, speed, and transparency—low-VOC certification, clear EPDs/HPDs, and short lead times—for the kind of projects that need both personality and performance. In commercial spaces, from offices to hospitality, education to healthcare, Kaleido turns every floor into a statement.

Real Wood, Reinvented: TimberTones® Densified Hardwood

TimberTones densified hardwood reinvents real wood with purpose. Through a patented heat-and-pressure densification process—no fillers, no chemicals—only the veneer is transformed, closing its cellular structure to create a hardwood surface that performs like engineered material. The result? A 100% natural wood floor that’s six times more dent-resistant and four times more scratch-resistant than typical hardwood, making even softer species like pine and walnut true contenders in commercial environments.

Timbertone hardwood flooring is a breakthrough in commercial surfacing, blending authentic material with engineered resilience.

Safety Meets Durability: Safety Zone™ VCT

When consistent performance and peace of mind are essential, Safety Zone slip-retardant tile combines enhanced traction with seamless design. Safety Zone tile transitions beautifully into Imperial® Texture VCT, providing an aesthetically appealing flow within the space. Perfect for education, healthcare, and retail environments where enhanced traction matters most, this high-performance VCT flooring is engineered with a through-pattern construction in a dense formulation for lasting safety underfoot, in an easy-to-clean surface, and durable wear and stain resistance in high-traffic conditions.

The commercial surfacing innovations for floors and walls showcased at the AHF booth at NeoCon 2025 made one thing clear: performance and creativity are no longer separate goals—they’re inextricably linked. Whether it’s the tactile depth of Crossville’s Sand Garden, the expressive customization of Kaleido, LVT, or the natural durability of TimberTones, each product meets today’s commercial demands with both style and substance.

AHF Creation Station at NeoCon

And while the materials impressed, the Creation Station truly brought the creativity to life. This hands-on experience invited visitors to play, design, and experiment using real product samples—from LVT and porcelain to hardwood elements. The result? Mini masterpieces, spontaneous collaboration, and a powerful reminder that great design starts with curiosity and a willingness to explore.

Ready to explore these innovations for your next project?


Contact your Crossville or AHF representative to request samples or schedule a design consultation.

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Armstrong 

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