Visual Touch Technology™
Bringing life to tile design with rich, textural realism is a revolutionary new manufacturing process called Visual Touch technology. As the name implies, VisualTouch is not just about visuals; tiles with this technology offer unparalleled accuracy – both in appearance and tactile sensation.
VisualTouch’s state-of-the-art technology produces materials with hyper-realistic outcomes and superior technical and aesthetic qualities. Thanks to a perfect synchrony between graphic design and structure, the digital printing process generates a deep, three-dimensional effect that looks and feels exactly like natural materials such as wood, stone, and marble.
Marblique™ Porcelain Tile: Breathtaking Marble Visuals
Our first foray into this technology was with our Marblique porcelain floor and wall tile produced in partnership with Del Conca, a renowned Italian ceramic and tile manufacturer. Marblique offers breathtaking marble visuals and textures, replicating every detail, including quarry markings and veining, to perfection. The nuanced textures of acid etching, brushing, and bush-hammering seamlessly integrate with the tiles. This combination of authenticity and porcelain durability elevates surfacing materials to new heights of luxury.
Sand Garden™ Porcelain Tile: Japandi Style
With Sand Garden porcelain floor and wall tile, Crossville redefines surface design through its own evolution of Visual Touch technology—our most precise integration of texture and graphic to date. This innovation aligns subtle surface relief with intricate visuals, creating porcelain tile that doesn’t just look natural—it feels that way, too. It’s a heightened sensory experience, crafted entirely in-house to bring intentionality and depth to every design.
Drawing inspiration from the tranquil discipline of Japanese dry gardens and the wabi-sabi philosophy that honors imperfection, Sand Garden embodies a quiet sophistication. Its gently undulating textures and softly muted tones evoke a sense of calm and contemplation—perfect for spaces that prioritize serenity, elegance, and balance. With its meditative palette and tactile detail, Sand Garden turns stillness into a design statement.
Portland Cliff™: Where Innovation Meets Authenticity
Inspired by the enduring beauty of Portland stone—a creamy Jurassic limestone quarried from the Isle of Portland in South Dorset and prized for its subtle veining, tonal variation, and fine texture — Portland Cliff™ porcelain tile, our latest Visual Touch product, embodies the harmony between nature and innovation. This distinguished material has graced some of Britain’s most iconic landmarks for centuries, admired for its quiet sophistication and timeless appeal. Crossville channels that same spirit into a porcelain surface that delivers both design versatility and long-lasting performance for contemporary interiors.
Aesthetically balanced and inherently versatile, Portland Cliff™ lends a serene, natural presence to residential and commercial environments alike. Its soft, organic texture and neutral palette create a sophisticated backdrop for spa-inspired bathrooms, elevated kitchens, and refined hospitality or lobby spaces. Whether enhancing minimalist architecture or complementing classic heritage design, the collection integrates effortlessly across a range of styles.
With Crossville’s exclusive Visual Touch Technology™, Portland Cliff™ porcelain tile introduces a delicate tactile experience that traces the linear movement, intricate veining, and subtle shading of authentic limestone. This advanced glazing process brings visual depth and touchable realism together, offering a surface that feels as genuine as it looks—while providing all the advantages of porcelain: superior durability, stain resistance, and low maintenance for high-traffic and moisture-prone spaces.
Sustainability
When you specify porcelain tile, you can feel good about not depleting a non-renewable resource. Additionally, the manufacturing processes required to extract and process these natural materials harm the environment. The environmental impact of extracting granite and marble is irreversible, particularly regarding water and air pollution.
See and feel Visual Touch for yourself — order your free Crossville tile sample today!
You can quickly and easily order a free tile sample through Crossville’s Sample Express. To quickly order free tile samples, just set up an account here to get started. Once you have an account, ordering a tile sample is as simple as clicking a button — and samples are always free.
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