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Tile Tech   min read

Exploring the Third Dimension: The Next Frontier in Tile Design

Contemporary tile production has reached a point where artistic expression is limitless. As consumers demand authenticity in sustainable products, ceramic tile products are increasingly being designed for the tactile experience as much as the visual. 3D tiles abound, but perhaps none are more exciting than ceramic and porcelain tile products that mimic natural materials with exquisite precision.

(Updated)
June 30, 2025

Visual Touch™Technology

Bringing life to tile design with rich, textural realism is a revolutionary new manufacturing process called Visual Touch™ technology. As the name implies, VisualTouch is not just about visuals; tiles with this technology offer unparalleled accuracy – both in appearance and tactile sensation.

VisualTouch’s state-of-the-art technology produces materials with hyper-realistic outcomes and superior technical and aesthetic qualities. Thanks to a perfect synchrony between graphic design and structure, the digital printing process generates a deep, three-dimensional effect that looks and feels exactly like natural materials such as wood, stone, and marble.

Crossville’s® Marblique™ Porcelain Tile with Visual Touch Technology

Our first foray into this technology was with our Marblique porcelain floor and wall tile produced in partnership with Del Conca, a renowned Italian ceramic and tile manufacturer. Marblique offers breathtaking marble visuals and textures, replicating every detail, including quarry markings and veining, to perfection. The nuanced textures of acid etching, brushing, and bush-hammering seamlessly integrate with the tiles. This combination of authenticity and porcelain durability elevates surfacing materials to new heights of luxury.   Order a free sample to see and feel for yourself

Crossville’s Sand Garden™ with with Visual Touch

With Sand Garden porcelain floor and wall tile, Crossville redefines surface design through its own evolution of Visual Touch technology—our most precise integration of texture and graphic to date. This innovation aligns subtle surface relief with intricate visuals, creating porcelain tile that doesn’t just look natural—it feels that way, too. It’s a heightened sensory experience, crafted entirely in-house to bring intentionality and depth to every design.

Drawing inspiration from the tranquil discipline of Japanese dry gardens and the wabi-sabi philosophy that honors imperfection, Sand Garden embodies a quiet sophistication. Its gently undulating textures and softly muted tones evoke a sense of calm and contemplation—perfect for spaces that prioritize serenity, elegance, and balance. With its meditative palette and tactile detail, Sand Garden turns stillness into a design statement.

Sustainability

When you specify tile, you can feel good about not depleting a non-renewable resource. Additionally, the manufacturing processes required to extract and process these natural materials harm the environment. The environmental impact of extracting granite and marble is irreversible, particularly regarding water and air pollution.

See and feel Visual Touch for yourself — order your free Crossville tile sample today!

You can quickly and easily order a free  tile  sample through Crossville’s Sample Express. To quickly order free tile samples, just set up an account here to get started. Once you have an account, ordering a tile sample is as simple as clicking a button — and samples are always free.

Other Great Reasons to Set Up an Account

  • Save your favorite products and resources
  • Create and organize projects
  • Review sample order history
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