Looking Back at 2025 Products, Projects & Progress
2025 was a year of strong momentum for Crossville®, shaped by exciting new product introductions and a sustained focus on innovation across our portfolio. As part of the AHF family of flooring brands, we continued to grow alongside a broader network of ideas, expertise, and shared ambition.
Throughout the design community, design priorities in 2025 remained clearly defined: well-being, sustainability, and human-centered design guided decisions around material choices, surface performance, and how spaces support the people who use them every day.
Design expression also leaned toward rich texture, refined stone aesthetics, and surfaces that celebrate a harmonious relationship between people and nature, delivering a sense of quiet elegance across both commercial and residential spaces. The blend of residential warmth with commercial-grade performance continues to shape workplaces, hospitality settings, and public environments, with resimercial design principles fully integrated into modern space planning.
To celebrate the close of an excellent year, we’re pleased to share our “best of everything,” featuring product launches, project highlights, popular blogs, and industry recognition.
2025 Product Launches
This past year introduced exciting new product launches, including two collections added to our Visual Touch Technology™ lineup, two ultra-thin porcelain panel collections by Laminam®, and two new carbon-neutral series.
New Porcelain Tile Collections
Visual Touch Technology
This year, Crossville redefined surface design through its own evolution of Visual Touch technology—our most precise integration of texture and graphic to date. This innovation aligns subtle surface relief with intricate visuals, creating porcelain tile that doesn’t just look natural—it feels that way, too. It’s a heightened sensory experience, crafted entirely in-house to imbue every design with intention and depth. Sand Garden™ and Portland Cliff™ porcelain tile collections joined Marblique™ in this innovative and unique product category.
New Carbon-Neutral Porcelain Tile Collections
Argent 2.5™ and Portland Cliff brought our carbon-neutral lineup to six this year. These additions are part of our ongoing commitment to decarbonizing our products and facilities. You can learn more about Crossville’s sustainability initiatives, including carbon reduction goals, here.
Ultra-thin Porcelain Panels by Laminam®
At just two millimeters thick, Gemini and Slate ultra-thin porcelain panels represent a new revolution, offering both striking visual lightness and exceptional sustainability and logistics performance. Made with recycled and recyclable materials and fired in hybrid kilns powered by solar energy, these collections represent a new standard for earth-conscious design.
Most Popular Blogs
Our blogs cover a plethora of topics, from design trends and design projects to company news and tile tech. Here are three of the most popular blogs of 2025.
2025 Tile Trends: Textures, Tones, and Timeless Designs
Tile trends for 2025 pointed toward richer texture, warmer tones, and design choices that feel expressive yet enduring. Ceramic and porcelain tile took center stage through layered surfaces, refined finishes, and materials that balance aesthetic impact with long-term performance across commercial and residential spaces. Visit the blog to explore the tile trends that shaped 2025 and the Crossville collections that align with them.
Our Revolutionary New FeatherSoft™ Finish Makes Tile Feel Soft to the Touch
Tile performance and tactile experience no longer have to be at odds. FeatherSoft™ introduces a softer-to-the-touch porcelain surface that enhances comfort while maintaining the durability, cleanability, and performance expected of tile in commercial and residential environments. Visit the blog to learn how FeatherSoft™ technology is redefining the feel of porcelain tile.
Crossville’s Cross-Tread®: The Quarry Tile Alternative for Back-of-House
Back-of-house environments place heavy demands on flooring, from constant traffic and moisture to frequent cleaning and sanitation requirements. Cross-Tread® offers a porcelain alternative to traditional quarry tile, supporting durability, cleanability, and enhanced traction while providing greater consistency and design flexibility for commercial kitchens and service areas. Visit the blog to learn how our Cross-Tread® system supports back-of-house performance in demanding commercial environments.
Top Design Projects
From residential spaces to commercial environments, these projects stood out for their design impact and the attention they received throughout the year.
Songwon International Americas, Inc. Headquarters | Friendswood, Texas
Nestled in the Houston suburb of Friendswood, Texas, the new U.S. headquarters for Songwon International Americas, Inc. reimagines the professional workplace as modern, refined, and rooted in timeless design. The global chemical solutions company transformed an existing brick and wood-frame complex into a sleek, contemporary office that reflects its international presence while remaining grounded in local character and practical function. Read the full project story to see how thoughtful material choices helped shape this modern workplace.
Memorial Hermann Healthcare System | Rockets Orthopedic Hospital | Bellaire, Texas
Memorial Hermann Health System is southeast Texas’s largest not-for-profit healthcare provider, with a broad network that includes hospitals, cancer centers, heart and vascular institutes, and sports medicine and rehabilitation facilities. In 2022, the organization expanded its partnership with the Houston Rockets by rebranding its orthopedics and sports medicine service line as Memorial Hermann | Rockets Orthopedics, consolidating orthopedic and spine care services. Learn more about the project and see how design and Crossville porcelain tile supported a high-performance healthcare environment.
Chain O’Lakes Residence | Waupaca, Wisconsin
Located on the shores of the proglacial Chain O’Lakes in Waupaca, Wisconsin, this weekend and vacation home is thoughtfully nestled into a mature lakefront landscape. Carefully positioned among the trees with framed views of the water, the home’s strong, simple form blurs the line between interior spaces and the surrounding natural environment, strengthening the connection between family life and nature. See how Crossville porcelain tile supported a calm, nature-inspired interior that complements the home’s lakefront setting.
Most Sampled Products
Great design begins with a sample. With thousands of Material Bank and Sample Express orders placed this year, these are the three Crossville products designers turned to most.
Owen Stone™
Inspired by Italian Pietra di Cardosa and American Vermont slate, Owen Stone™ offers beautiful, earthen styling crafted in durable, lasting porcelain tile. But this collection is more than just a great stone-look—it’s a tactile experience. Feel it for yourself by ordering a free tile sample.
Cursive™
Cursive ceramic wall tile offers a distinctive approach to ceramic wall tile, combining expressive shapes with a curated palette of nine colors. Subtle handmade variation adds depth and visual interest, while the mix of light and dark tones allows designers to create movement, contrast, and rhythm across walls. The collection invites creative composition, making it well-suited for interiors that call for character, texture, and a sense of individuality. Order a free tile sample to explore the color palette and handcrafted variation up close.
Color Blox 2.0™
Color Blox 2.0 porcelain tile refreshes the original collection with a brighter, more versatile palette grounded in biophilic influence and modern concrete-inspired design. Warmer neutrals, nature-rooted blues and greens, and a crisp white support flexible design expression across commercial and residential spaces. Coordinated colors and formats support both clean, minimal layouts and more dynamic pattern-driven applications, with a full range of trim options. Order a free tile sample to explore the colors and finishes of Color Blox 2.0.
These collections were followed closely by Portugal™, Access Point™, and Shades 2.0™.
Tile You Loved
Based on sales activity throughout the year, these tile collections led the way in customer demand.
Color Blox 2.0
Color Blox 2.0 porcelain floor tile ranked among the top three most sampled tile collections of the year and finished as the best-selling collection overall. Its versatile color palette and modern concrete-inspired aesthetic continue to resonate across commercial and residential design, making it a dependable choice for a wide range of applications. Order a free tile sample to see why Color Blox 2.0 leads in both demand and design.
Shades 2.0™
Shades 2.0 porcelain floor and wall tile expands on the original collection with contemporary, elemental hues that add warmth and dimension to porcelain tile design. A refined linear graphic introduces movement and depth, while directional and patterned options give designers flexibility to create either subtle variation or a more pronounced visual statement. The collection supports a wide range of applications, from restrained, minimal compositions to layered, design-forward interiors. Order a free tile sample to explore the color palette and textural variation of Shades 2.0.
Cross Colors Mingles™
Cross Colors Mingles porcelain tile brings together curated color and subtle texture in a collection designed for creative flexibility. Developed in collaboration with a leading color forecaster, the palette reflects current design direction while remaining versatile and enduring. A streamlined surface allows color variation and tonal depth to take the lead, supporting applications that call for individuality without excess ornamentation. Order a free tile sample to explore the color variation and surface texture of Cross Colors Mingles.
These collections were closely followed by Color by Numbers™, Retro Active 2.0™, and Owen Stone.
Industry Recognition
Noah Chitty, GreenStep People Honoree!
The Floor Covering Weekly GreenStep Awards recognize and honor individuals and companies in the floor covering industry for their achievements and initiatives in sustainability, innovation, and community involvement.
As the VP of Sustainability and Technical Services for AHF, Noah oversees Green Squared® and ISO certifications, EPDs, HPDs, Declare labels, and all other sustainability initiatives.
ADEX Awards
Crossville earned ADEX Awards recognition for Argent 2.0™ and Beljn™ — both carbon-neutral porcelain tile collections recognized for design excellence by an anonymous panel of respected architecture and design professionals. Sponsored by Design Journal, the ADEX Awards honor outstanding product innovation, performance, and design impact across the built environment.
As we near the end of 2025, we want to thank all of you for making this great year possible. We’re excited about what lies ahead for our industry in 2026 — stay tuned!
